• Promote and upgrade the profession.
• Encourage and foster creativity and quality.
• Uphold the rights of authors and the way in which they are used.
• Circulate and defend ethical standards within the profession.
• Facilitate links between partners, distributors and authors.
• Represent the profession with official bodies as well as with public and private organisations.
• Promote the demands of the profession in training and education.
• Set up exchanges between French and international groups with a view to taking joint action.
• Provide information on the impact and strategic value of design.